Itís human nature: most of us overlook what is staring us right in the face...
Charities regularly bemoan the fact that they have no money in their budget for the fabulous, awe inspiring insight that major agencies sometimes provide. Yet, they regularly overlook the small, simple things that could help them become more efficient, know their donors a bit better and above all maximise how much income they get from the people who are already supporting them. For over 15 years Julie Pitt has been working with data and has realised thereís a talent in spotting the simple things. She is dedicated to the idea of practical solutions and believes that before you head for the Big Ideas Guys, you should have a look at the Every Penny Helps Team.
About Plug the Gapís Founder
Julie Pitt has been handling data for over 15 years, most of which has been for charities. Realising a talent for practical solutions she is dedicated to helping charities find ways of maximising their income from what they already have.